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Who reads efm and how?
Top level executives in the institutional and private investment industries read efm for its authoritative, high quality research
and opinion on the matters which face them in their daily professional lives. Efm tells them:
- How and where the European market is growing
- Who their principal competitors are
- Where the most lucrative mandates are and who’s winning them
- What products and services are wooing European investors
- Who provides the best support services for cross-border managers
As a quarterly journal, efm does not rely on short-lived news stories, rather placing an emphasis on in-depth analysis and informed opinion from leading industry figures.
The importance of efm is to provide information that can guide investment professionals through the trends and pitfalls of the future, not to dwell on the past.
Recipients tend to circulate efm throughout their offices, before keeping each issue on file for two to three years, for future reference.
Editorial
European Fund Manager is designed with cross-border business in mind, focusing on the concerns of both plan sponsors
and 3rd party managers.
Every quarter, efm explains industry and market trends, unearths business opportunities and strategic developments, profiles European players,and offers concise regulatory, tax and legal briefings.
Efm is designed to serve the professional needs of institutional and retail investors across the whole of Europe. It was the
first and is the only dedicated trade journal to directly target the fund management industry and has been accepted and
read regularly by that community for six years.
Efm's contributors include some of the world's most respected financial journalists and key industry figures. It is editorially led and it works in close association with FEFSI – the pan-European umbrella organisation for the fund industry
Efm is about commentary, opinion and analysis. This means that the journal is kept and read at leisure by the financial professionals who receive it. efm does not focus on news stories, which are always short lived, and which can now be
delivered more effectively electronically. The content has weight and authority, which news-based magazines cannot achieve.
Efm also publishes several supplements a year designed as reference guides to provide education and familiarisation of new product developments for the fund manager to maximise opportunities to grow their business across Europe.
Distribution
Efm reaches named recipients by job title which ensures it passes
from CEO to the management teams thus reaching individual and overall decision makers. Over 62% are head of desk and above and 45% are senior executive level.
Efm has an association with most of the international conference companies and event organisers as a media partner which means its distribution and exposure is enhanced greatly by distribution at these high profile major industry conferences and specialist events across Europe.
Efm is constantly updating the reader and client database base so it is always working as a very successful marketing
tool for its clients especially those seeking out sharp and new business opportunities in difficult and volatile markets.
Efm brings you the insight you need to make informed strategy decisions for your cross-border fund business targeting the investment management industry across Europe, with a circulation close to 8,000 fund managers, plus the top pension funds,
as well as service providers to the industry.
Efm confers authority, in depth, analytical editorial, with austere, contemporary design and creates a unique advertising environment.
Efm is read with a view to discover trends and future developments in the European investment arena.
The readers are actively seeking ideas as to how to improve their professional performance.Your presence in this environment cannot but create the right impression.
A full media pack with advertising ratecard, specifications, circulation and detailed editorial synopsis for the coming editions and supplements is available on request.
A yearly subcription for efm is available on request to ensure that you receive your copy each and every issue.
info@efmpublishing.com
 View media pack pdf file.
View media specification pdf file.
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